YouTube Working on TikTok Competitor Called Shorts


YouTube has been one of the most popular video platforms from Google currently available. The tech giant has been bringing tons of updates to YouTube to make it more engaging for users. And now, YouTube is reportedly working on a feature that will enable users to make TikTok-like short videos. As of now, this feature is still in its development phase and is expected to arrive by the end of 2020.

According to the report of The Information, this new feature of YouTube is called “Shorts” which might be the tactic of YouTube to compete against one of the most popular short-video sharing platforms – TikTok. This platform has following since its arrival in a short video format. And now, by bringing such a feature on YouTube, the tech giant wants to attract more engagement to its platform.

The report claims that this new feature will be rolling out on the YouTube mobile app. This will reportedly be in the form of a special feed that will include a list of short video clips made by users. Since Google already has a large catalog of licensed music and albums, it will work as an advantage for it to offer a variety of content for creators.

Well, this is not the first time that Google has incorporated some features on YouTube from its rival companies. Earlier, YouTube introduced Instagram-like Stories to feed on it for creators to post photos and content. And now, to compete against TikTok, the company is working on this “Shorts” feature. 

Well, it will be interesting to see how YouTube embeds this ‘Shorts’ feature on its platform and how it competes against its rival. As of now, YouTube didn’t utter a word on this feature, however, we can expect to have some statement from the company when this feature will be ready to launch. 

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