No doubt, YouTube’s beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, the tech giant Google is introducing a new AR Beauty Try-On feature will let YouTube users virtually try on makeup while watching the tutorials online on YouTube.
This tool works in an amazing way. It splits the screen into two halves. In the first half it plays the normal content on YouTube while in the second half, it uses AR filters to apply virtual makeup by using the front-facing cameras to capture user’s face. With the help of machine learning, the tool works on a full range of skin tones, and Google has already demoed the tool with several beauty brands.
In the trials made by Google, it found that around 30 percent of viewers activated the AR experience in the YouTube iOS app and spent an average of 80 seconds trying on virtual lipstick. As of now, this tool is still in alpha, you can find it through FameBit, Google’s in-house branded content platform.
Apart from the AR virtual makeup, Google has also implemented Google ads on the web which can now feature interactive 3D objects. Swirl is Google’s “first immersive display format” for the mobile web. This display format will be available to the advertisers through Display & Video 360, inline ads. These formats will be fully interactive and will bring a “swipe to rotate” prompt that will provide a small initial preview. Once you tap on the advertisement, it will expand the advertisement to your entire screen, with Google touting an example where users can “expand to show additional layered content.”
To help brands to create high-quality, realistic models for these 3D Google ads, Google’s Poly tool has a new editor. This new editor allows for more “editorial control” over models, including new ways to change animation settings, customize backgrounds, and add realistic reflections. Advertisers with existing 3D assets can create a Swirl ad unit through Google Web Designer.
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