YouTube Premium is increasing its prices for users in the US, affecting monthly, annual, and student plans. The price hike also extends to YouTube Music Premium. Even long-standing subscribers who have been paying a lower rate since 2018 will be impacted. However, YouTube is showing appreciation for their loyalty by offering at least three extra months at the current price before the increase takes effect. Despite this, some users are expressing frustration and considering canceling their subscriptions due to the perceived greediness of Google. For existing subscribers grandfathered into lower prices, the increase will not occur until their December billing date.
The price increase for YouTube Premium has been rolled out for new members. The standard individual subscription will now cost $13.99 per month, a $2 increase from the previous $11.99 price. The annual plan is also seeing a $20 increase, going from $119.99 to $139.99. However, subscribing annually saves around $27 compared to the monthly payment option. The YouTube Premium family plan remains priced at $22.99 per month, while the student plan increases from $6.99 to $7.99 per month. Additionally, Music Premium will be raised from $9.99 to $10.99 per month. New subscribers can still enjoy a free three-month trial of YouTube Premium.
It is expected that existing subscribers will start paying the new prices when their memberships are up for renewal. However, since YouTube has not officially announced the price hike, more information is needed to understand how and when the change will impact current Premium users.
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