The Vision Pro appears to be an ideal choice for enterprise users who have long-awaited Microsoft’s Hololens technology. Apple is investing in augmented reality rather than virtual reality as its new growth platform, and the Vision Pro may enable the company to use its hardware IP (such as the M2) to penetrate the lucrative B2B market, which may be the only segment capable of buying these $3,500 headsets in bulk, coincidentally the same price as Microsoft’s Hololens 2.
It is worth noting that the Vision Pro is intended for personal use, as evidenced by the press release images featuring single users, unlike Apple’s other projects, such as Apple Car or Apple TV. This headset is a personal device, similar to Apple’s iPod or MacBook Pro, rather than something that will be shared with others.
Interestingly, Apple describes the Vision Pro as a spatial computer rather than an AR, VR, or XR product, reflected by its persistent use of the word “spatial” in its press release. Despite similarities to virtual and augmented reality, Apple’s descriptions avoid their direct mention.
Aside from the hardware, the success of the Vision Pro will rely on its developer ecosystem, as evidenced by Google’s failed xR projects, such as Google Glass and Daydream View. Although Microsoft’s Hololens is touted as xR’s poster child, pivoting the concept entirely towards businesses that equip their field workers led to its lack of significant mainstream traction. In contrast, Apple has complete control of the hardware/software stack, which can provide a seamless consumer experience.
However, convincing developers to embrace the Vision Pro platform takes time, which may explain why Apple won’t launch the headset until next year; other territories may get it later that year. The delay helps Apple buy time and encourages developers to create apps, use cases, and content for both businesses and consumers. Furthermore, the release of the Vision Pro validates the value of the xR ecosystem, encouraging other companies to follow suit.
The launch is eagerly awaited by technology enthusiasts as it is expected to set the standard for spatial computing technology.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.