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Why does everyone buy expensive smartphones?

We ran a poll across our website, Threads and X (formerly Twitter), asking people about the price of the last phone they purchased. The majority of the 1100 people who participated didn’t buy cheap phones. More precisely, 42% spent over $900 on their last smartphone purchase, and just 14% went for budget options under $300.

This finding contrasts starkly with a common sentiment we see when we cover the most expensive smartphones on the market. Often, people claim that companies like Apple and Samsung are crossing some limits of what consumers are willing to pay for their products. Some claim cheaper devices provide a similar user experience to the most expensive flagships.

We’re not the first to discover people’s love for premium smartphones. Consumer reports consistently show that the top-tier Samsung and Apple models are also the best-selling. This raises a simple question – why? In the context of the economic fluctuations, the perceived lack of meaningful innovation, and the growing prices of smartphones, why do so many people spend so much on smartphones?

Is it the belief that a more expensive device will last longer? Or is it all about vanity, and pricey phones are used more as a status symbol? If you’re one of the people who own a premium smartphone, what made you choose it over the cheaper options? Would you consider a different price segment for your next purchase? Share all your thoughts on smartphone pricing, we’re eager to hear them.



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