WhatsApp rolls out Shopping button for users globally

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Popular instant messaging app WhatsApp has started rolling out a new Shopping button for both iPhone and Android users globally.
The button is said to give WhatsApp users direct access to a business’ catalog. On the app, users can find the shopping button in place of the voice call button on the top.
Previously, people had to click on the business’ profile to see if the business had a catalog.
“Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap. This will make it easier for businesses to have their products discovered which can help increase sales,” said WhatsApp in a statement.
In order to make the shopping button available to their customers, businesses are required to have an account registered to the WhatsApp Business app and have set up a catalog. “If you meet those requirements, the shopping button will automatically appear to your customers in their chats with you,” explained WhatsApp in its FAQ section.
The rollout of a shopping button from WhatsApp comes days after the payment support on the app got live in India. “WhatsApp designed our payments feature in partnership with the National Payments Corporation of India (NPCI) using the Unified Payment Interface (UPI), an India-first, real-time payment system that enables transactions with over 160 supported banks. We’re excited to join India’s campaign to increase the ease and use of digital payments, which is helping expand financial inclusion in India,” the company had said in a blog post.

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