In an unexpected move, Elon Musk-owned Twitter underwent a complete rebranding, changing its name to X and replacing its iconic blue bird logo.
The new branding was unveiled on the website on Sunday, July 23rd, featuring the sleek ‘X’ logo. Employee profiles also showcased the new logo instead of the bird.
Notably, the platform’s Android app has already been updated to reflect the new branding, while the iOS app still retains its old appearance for now.
Those searching for Twitter on the Google Play Store will now find X as a result, with the app description highlighting its role as a trusted digital town square.
It’s important to note that the Twitter Lite app still retains the original branding. However, it’s likely that the iOS app will soon receive an update to match the Android version, signaling the end of the familiar Twitter branding.
In a controversial move, the company took over the @x account without notifying or compensating its original owner.
The rebranding process poses challenges due to the common nature of the term ‘X,’ with established tech giants like Microsoft and Meta already holding trademarks for it.
Image credit: Google Play Store, App Store
Source: Google Play Store
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