Twitter: Twitter offers virtual ‘ladoo’, new emoji on Diwali 2020

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Twitter India has launched a new feature, one that lets you send virtual ‘ladoos’ to your loved ones. The virtual ‘laddoo’ is a Conversation Card that lets you tweet out a wish, along with a ladoo by tapping on the ‘Tweet #ALadoo’ prompt.
Clicking the prompt opens up a small window with this message on top: “ Happy Diwali! Add sweetness to your Diwali conversations and festive wishes with Twitter’s virtual ladoo.” The message, however, can be deleted and you may add a greeting in your choice of words and tag the people you want. Next, you have to click on ‘Tweet #ALadoo’, which will send the tweet along with a ‘Happy Diwali’ message.

Twitter India has also launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out on a palm, and its flame sparkles when one switches to the Lights Out dark mode. The emoji can be activated with the hashtags #LightUpALife, #EkZindagiKaroRoshan, #HappyDiwali, #HappyDeepavali, #Diwali, #Deepavali, #दिवाली, #दीपावली, #शुभदीपावली, #શુભદિવાળી, #शुभदीपावळी, #শুভদীপাবলি, #ਦਿਵਾਲੀਮੁਬਾਰਕ, #ଶୁଭ ଦୀପାବଳି, #దీపావళిశుభాకాంక్షలు, #தீபாவளிநல்வாழ்த்துக்கள், #ದೀಪಾವಳಿಹಬ್ಬದಶುಭಾಷಯಗಳು, #ദീപാവലിആശംസകള്‍.

Manish Maheshwari, Managing Director, Twitter India, said, “Lately, many people are coming forward on Twitter to help others and drive more authentic, meaningful and positive conversations. This Diwali, as people come together in celebration, be it physically or virtually, with our new emoji we want to encourage them to continue to #LightUpALife with positive conversations and acts of kindness.”

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