Twitter – one of the most popular social media platforms has been bringing a lot of new features and changes in the past few years. And now, the social media giant has started testing tweets that disappear after 24 hours. However, it is only available in Brazil at this time. The company says the ephemeral tweets, which it calls “fleets” because of their fleeting nature. This feature is designed to calm the concerns of new users who might be turned off by the public and permanent nature of normal tweets.
This is quite similar to what we already have in the form of Instagram Stories. Fleets can’t be retweeted and they won’t have “likes.” People can respond to them, but the replies show up as direct messages to the original tweeter, not as a public response. This is a great move by Twitter to boost its user growth and advertising revenue.
“Twitter is for having conversations about what you care about,” Mo Aladham, a Twitter group product manager, said in a blog post. “But, some of you tell us that you’re uncomfortable to tweet because tweets are public, feel permanent, and have public counts (retweets and likes). We want to make it possible for you to have conversations in new ways with less pressure and more control, beyond tweets and direct messages. That’s why starting today in Brazil, we’re testing fleets, a new way to start conversations from your fleeting thoughts.”
To create a fleet, you’ll need to tap a plus button that appears on a new home row of ephemeral posts on top of your home timeline. From there, you can type up to 280 characters of text or add photos, GIFs, or videos. Once you tap the post, your fleet will appear in a lightly ranked side-scrolling row of posts. Fleets from people you follow and who follow you back will appear first, with the most recently posted visibly first. There also, you will see posts from other accounts that you follow.
Twitter said it may bring fleets to other countries depending on how it performs in the Brazil test. In its blog post-Wednesday, Twitter said it will be looking into how the new feature “changes the way you interact and if it allows you to share what you’re thinking more comfortably.”
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