Twitter has finally rolled out the controversial ‘Hide Reply’ feature globally to every user. With this feature, Twitter allows users to become their own moderators. This feature was in rumors for a long time, and now, the company has announced on Thursday that it has rolled out a new feature allowing users to hide replies to their tweets.
“Everyone should feel safe and comfortable while talking on Twitter,” said Suzanne Xie, director of product management at Twitter, said in a blog post. “To make this happen, we need to change how conversations work on our service.”
Starting now, users can hide all manner of unwanted tweets — from the slightly irksome to the totally offensive. However, this doesn’t mean that those replies are deleted. People following the thread can unlock the hidden message by clicking on a gray icon that will appear in its place.
Twitter said it tested the new feature in Canada and recently expanded to the U.S. and Japan. The findings showed people mostly used the tool to hide irrelevant, off-topic or annoying tweets, according to Xie.
“The option is a new way to shut out the noise,” she said, noting that 85% of the people who hide replies are not using block or mute.
On the other hand, there are many people out there who are afraid to take advantage of the power to curate their feeds out of fear of retaliation.
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