Twitter made an announcement today that it will collect more data from its users to be shared with advertisers. In the Twitter mobile app, there was an option that allowed users to control which personal details can be shared with Twitter’s business partners. With this latest change, Twitter removed that option from its mobile app.
The data that will be shared with the advertisers includes information like which ads you saw on the Twitter app, how you interact with them, and even your phone’s identifier tracking. Earlier, you have an option to disable this data sharing, but now, it is enabled by default and no changes can be made to this.
The company said the data is shared anonymously, without your name, email, phone number, or Twitter username. In this way, advertisers can measure the performance of their campaigns accurately. Even the company clarifies what data they share, it seems to be quite controversial to not allow users to have control over what they want to share with third parties.
According to Twitter, these changes were necessary for the social network to continue to operate for free for the users. Starting today, users will see a message like this when they open Twitter:
The control you have over what information Twitter shares with its business partners has changed. Specifically, your ability to control mobile app advertising measurements has been removed, but you can control whether to share some non-public data to improve Twitter’s marketing activities on other sites and apps. These changes, which help Twitter to continue operating as a free service, are reflected now in your settings.
However, there are some users who still have access to that option to disable sharing these data. Even this option is still visible to one of our editors. You can see the screenshot above. Since this update is rolling out in stages, this option will be removed for everyone soon.
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