Twitter’s iconic bird logo is finally making its exit, as announced by Elon Musk and Twitter CEO Linda Yaccarino, who revealed that the company will now be known as “X.” The new logo has already replaced the bird on the website and can be seen next to Musk and Yaccarino’s names. Twitter’s official account has also undergone a name change, adopting the new logo and a sleek black background. The browser icon, however, still features the iconic blue bird, but that is expected to change soon.
For Musk, the letter X holds special significance, as evident from his various ventures like x.com, SpaceX, and xAI. In fact, typing “x.com” in the search bar redirects users to Twitter’s homepage, as Musk reacquired the domain from PayPal in 2017.
With this rebrand, Musk and his team aim to redefine Twitter’s future. Yaccarino stated that “X represents a future state of unlimited interactivity,” highlighting the importance of audio, video, messaging, and banking services in creating a global marketplace for ideas, goods, services, and opportunities. This vision aligns with Musk’s previous statements about Twitter’s potential. Powered by AI, X endeavors to connect people in ways that are yet to be fully imagined. Its success will determine if the rebranding efforts can help Twitter regain its lost advertising revenue and compete against Meta’s Threads.
In conclusion, the curtain is closing on Twitter’s beloved bird logo as the company embraces its new identity as “X.”
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