In February, Twitter CEO Elon Musk made an announcement that Twitter would begin sharing ad revenue with creators, a move that showed promise for the platform’s future. However, details about how this ad-revenue sharing would work had been scarce, until now. TechCrunch recently reported on the latest developments, shedding light on the program.
According to TechCrunch, the ads that will generate the ad revenue will appear in reply threads and will be distributed to Twitter Blue subscribers. Twitter Blue is a subscription service that offers premium features to its users.
Today, some of the creators involved in the program shared their earnings, revealing some impressive figures. For example, Brian Krassenstein, a writer with a substantial following of about 750,000 followers, announced that he received a remarkable $24,305 USD (approximately $31,900 CAD) from Twitter.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb
— Brian Krassenstein (@krassenstein) July 13, 2023
However, it’s important to note that the ad-revenue sharing program is exclusive to Twitter Blue subscribers who have achieved a minimum of 5 million tweet impressions per month for three consecutive months. Elon Musk, in his initial announcement, stated that the first block of payment would amount to $5 million USD (approximately $6.5 million CAD) and would be divided among all eligible participants.
Musk also emphasized that only verified creators who have gone through the verification process will be able to take part in the program. Additionally, the ad revenue will only be generated by ads served to verified users and displayed in reply threads, rather than the main feed. This approach simplifies the attribution process, ensuring that the revenue is properly credited to the original poster.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified users count.
— Elon Musk (@elonmusk) June 9, 2023
According to Twitter News Daily, the highest payout so far has been an impressive $37,000 USD (approximately $48,500 CAD), and it went to a creator named Billy (@BillyM2K).
Highest payout so far has been 37k! ???? pic.twitter.com/GOxYFFOFgi
— T(w)itter Daily News (@TitterDaily) July 13, 2023
Twitter’s decision to implement ad-revenue sharing comes at a crucial time as it faces competition from Meta’s newly-launched Threads. Within a week, Meta has already acquired over 100 million users, proving its potential as a formidable competitor. In response, Meta is actively working on new features, including an option for users to view their feeds in chronological order, to make its platform more appealing to Twitter users.
Interestingly, Twitter has already taken legal action against Meta, claiming that the company has engaged in illicit misappropriation of Twitter’s trade secrets and intellectual property. This adds further tension to the competition between the two platforms.
For more information about Twitter’s ad-revenue sharing program and the latest updates, visit @Twitter and read the coverage by TechCrunch.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
