Online appeal is the new curb appeal when it comes to selling your home. If you’re putting your home on the market and hope to maximize your profits, professional-looking photos that show off your home in the best light are an absolute must for online real estate sites and apps.
Homes sell 32% faster when high-quality photos are used in listings – and, they can even sell as much as $11,000 more. If you plan on purchasing a new home with the extra money you make, you’ll want to be sure to ask yourself, “how much home can I afford?” first. Then next question should then be, “how can I increase potential profit when selling my current home?” Potential buyers will likely see your home online first, and if your home doesn’t make a good impression while they’re browsing, they’ll quickly pass it by.
While it’s best to hire a professional to capture the best photos of your home, oftentimes your real estate agent will already have a connection to an expert photographer, and the fee may be included in their contract. However, if you’re going FSBO (for sale by owner) and decide to take your own, these top three camera brands for real estate photography can help you get the job done right.
Panasonic has many top cameras for real estate photography. Point and shoot options include the brand’s Lumix DC-FZ80, which is compact, has a very wide angle, a 60x optical zoom and a 3” touch screen. The Lumix FZ300 has many features for its price tag and can capture the fine details of a room. The Lumix, GH5, a mirrorless option, is an excellent camera and particularly great for 4k video. Online videos have become almost a must these days, allowing potential buyers to get a much better look at your home, helping to entice them to come take an in-person tour.
Canon has a camera for just about every type of photographer. Whether you’re looking for a starter camera that suits beginner skills, something that fits a tight budget, or an advanced camera with all the bells and whistles, this brand has an option for you. Professional photographers and aspiring artists love the EOS 5D Mark IV, a DSLR camera. It comes with a 61-point autofocus system, Digital Lens Optimizer, and captures excellent 4k video. The Rebel T6i is inexpensive, but high performing, and a great choice for beginners. Canon has more than 10 different camera models, truly providing something for everyone.
DSLRs with a full-frame sensor are what professional online photographers seek out most often. The Nikon D750 is the most affordable – it’s lightweight, has a great autofocus system, built-in Wi-Fi and a large, tiltable LED screen. The Coolpix B700 has an impressive 120x digital zoom, vibration reduction, and it’s also capable of capturing wide-angle shots and finer details.
To gain even more exposure for your property listings, be sure to check out this detailed digital marketing guide for real estate professionals.