Tinder is working on adding a new one-on-one video chat in its app later this year. The company has announced this feature in its earnings release today. However, the company didn’t share any details regarding that.
This could be the best feature of Tinder as it will make it easier for users to find genuine connections on the platform. Harassment and abuse could be difficult to screen for on video, in comparison to text-based messaging. But presumably, the team is either building its own offensive image detection system or looking to a third party to provide one.
Apart from this, provided updates on its brands’ performance during the COVID-19 pandemic where most of the world is under strict lockdown and unable to meet up for in-person dates. It says it’s seen an uptick in the average Tinder swipes each day and said they reached “all-time highs.”
According to the company’s data, women users under the age of 30 increased their daily average swipes by 37 percent in the month of April compared to the last week of February. Also, the average number of daily messages sent across all of its products, including on Hinge, Match.com, and OkCupid, in the month of April was 27 percent higher than during the last week of February.
The company has been making changes to their product in an effort to keep people dating. However, the actual impact of the pandemic can be observed after this pandemic ends.
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