TikTok developer ByteDance launches Resso in India to take on Spotify and Gaana

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Online music streaming services have brought a great change in the way people use to play songs on their devices either be it a smartphone, tablet, or PC. Services such as JioSaavn, Gaana, Spotify, Apple Music, and YouTube Music are already present in India, that comes with a huge library of tracks and genres. And now, TikTok parent company, ByteDance has launched its own music streaming service in India called the Resso to give a tough fight to the already well-established music streaming platforms. 

The new Resso app works like a typical music streaming service in a lot of ways but has some unique features that make it different from its competitors. The service adds a social element to music streaming, offering users a chance to interact with the track and other listeners in unique ways. In this way, Resso wants to increase the interaction among the users on Social media in a different way.

Users can share and experience ‘vibes’ – which are essentially images or short video clips that are visible in the background of the track interface. It’s also possible to like and comment on tracks, and these comments will be visible to others listening to the same track.  In addition to that, users can also select and share ‘lyric quotes’, which can then be shared with other social platforms such as Instagram, Facebook, Twitter, and WhatsApp. 

Most of the tracks on Resso come with lyrics that are displayed on the screen to let users read and sing while listening to the current song. While comments and social sharing of lyric quotes are now common on other platforms but the concept of vibes is a different one. Resso pitches vibes as a way for users to express themselves and share their specific emotions about a track through pictures, videos, or GIFs.

“Gen Z and millennials are at the core of our offering and both music and social networking are central to their daily lives. Our goal is to encourage them as well as everyday music listeners to express themselves in an interactive and engaging way. The relationship between music and the listener is currently passive, with Vibes, Comments, and other features, Resso aims to transform this through a new and compelling music streaming experience,” said Hari Nair, Head of Music Content and Partnership at Resso India.

The new Resso app comes with a very simple and interactive interface that enables the users to set up and start listening and sharing songs within minutes. The interface is very easy to understand for everyone. Based on artist and genre preferences at the time of setting up a Resso account, the service recommends a ‘Daily Mix’ which is the opening screen on launching the app. At this point, the user simply has to hit play to get started and can rely on this system-generated playlist entirely.

For skipping to the next and the previous tracks, one has to swipe up to down just like the company’s own TikTok,  while swiping left or right browses through vibes for the track. It’s also possible to browse through specific genres or playlists, add favorite songs, and search for specific tracks or artists similar to other music streaming platforms.

In terms of catalog and track availability, Resso has been in partnership with major Indian and global labels such as Sony Music Entertainment, Warner Music Group, T-Series, Saregama, Zee Music, and more. Deals have also been made with various independent artists to make their tracks available on the platform.

Resso app is now available in India to download from Google Play Store and App Store depending on the platform you are using. You can simply head on to the app store on your device to download the app for free and enjoy your favorite tracks on this new platform.

Although the Resso app is available to download and use for free. It also comes with a monthly subscription which costs Rs. 99 per month on Android and Rs. 119 per month on iOS ) which offers features such as the availability of all tracks on the platform, the ability to download music and listen offline (inside the Resso app), listening without ads, unlimited track skips, and high-quality audio streaming. 

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