Apple iPhone SE (2020) and iPhone 11 lead the way
Jusy Hong, director of smartphone research at Omdia, broke down the results. “With the launch of the iPhone SE in April, Apple has released a long-desired product, with an attractive price. The launch added a new iPhone model into Apple’s product mix just as lockdown restrictions had reached important markets, such as the United States. A $399 starting price point makes the iPhone SE an attractive new device, especially in the face of continued economic uncertainty in many markets. For existing iPhone users who needed to upgrade their smartphones in the second quarter, the new SE represented an affordable option that does not require a large down payment or high monthly repayment rates.”
After shipping 28.9 million phones during the quarter, Xiaomi finished fourth while Oppo delivered 22.5 million phones putting it in fifth place. Omdia notes that all manufacturers suffered a year-over-year decline in shipments except for Apple, iTel, Tenco, and Infinix.
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