Apple has been boasting a customer satisfaction rate of 98 to 99 percent for its yearly smartphone lineup for the past seven years. However, statistically, this claim is highly improbable.
“Even if every single person actually loved their iPhone it would still be nearly impossible to find near unanimous satisfaction using traditional survey methods. A few percent of people just won’t understand the question, or will give the wrong response by mistake,” – PerfectRec founder Joe Golden
To put it into perspective, Trade Joe’s, a popular grocery store, has an 84 percent satisfaction rating among its customers. Donald Trump’s party members gave him an approval rating of 86 percent. Syrian President Bashar Al-Asad won 95 percent of the votes in an election without international monitoring, which was considered unfair.
In summary, even with genuine product love and biased circumstances, attaining a 99 percent satisfaction rating is highly unlikely.
So, did Apple mislead?
Not exactly. Although Apple likely has its own data, it often references figures from third-party research firm 451 Research to avoid any potential controversies.
Does this imply that 451 Research manipulated the numbers? Not necessarily. PerfectRec suggests that the firm’s analysis may have been based on an unrepresentative sample consisting of early adopters and tech enthusiasts.
PerfectRec reached out to Apple’s press team to clarify the source of their figures, but received no response despite the email being opened 73 times.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
