Justin Simien, the director of Haunted Mansion, may not be on strike like the actors and writers, but it’s hard not to sympathize with him. He has openly admitted that he is promoting the movie as part of his contractual obligation, even though he stands in solidarity with those demanding change in the industry.
Despite all that, the premiere of Haunted Mansion was filled with Disney characters in costume, trying to make up for the lackluster buzz surrounding the reboot. With an estimated budget of $157 million, the film is expected to have a lukewarm opening weekend of around $30 million and currently holds a disappointing 43 percent rating on Rotten Tomatoes.
Simien acknowledges the challenges he faces with his first big-budget film. He understands that as a non-sequel or remake with no existing audience, Haunted Mansion relies heavily on publicity and word-of-mouth to succeed. Despite the obligation to promote the movie due to his Disney contract and his affiliation with the Directors Guild of America, he also recognizes the perception it may create. However, he is no stranger to fighting for what he believes in as a Black gay man in America. Making this hundred-plus-million-dollar movie is a dream come true for him.
While the odds may be against Haunted Mansion becoming a hit, Simien is putting in great effort to raise awareness and generate buzz for the film.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
