Barbie has made an incredible impact worldwide, raking in a staggering $337 million during its opening weekend. This impressive achievement solidified Greta Gerwig as the highest-grossing female director in history. The film’s success can be attributed not only to its vibrant and entertaining satire but also to its powerful coming-of-age message. At the heart of the story is Ken, expertly portrayed by Ryan Gosling, who spends a significant portion of the film vying for the affections of Margot Robbie’s Barbie. However, Ken soon discovers that he is “Kenough”, and now fans can embrace this empowering message with the purchase of Gosling’s tie-dye sweatshirt, which Ken wears towards the end of the movie.
Mattel, the parent company of Barbie, prominently features in the film and is now selling “I am Kenough” tie-dye sweatshirts on their website for $60. This apparel serves as a significant wardrobe change for Ken and symbolizes the emotional growth of his character. For those who crave more than just a sweatshirt, Mattel also offers “I am Kenough” coffee mugs, t-shirts, and baseball hats.
One of the highlights of Barbie is Ken’s remarkable journey, which showcases the film’s depth and surprises viewers. Ken begins as a confused individual, driven by societal expectations to win the heart of his dream girl. This comedic pursuit soon transitions into a profound exploration of toxic masculinity and the pressures faced by young men. Barbie cleverly avoids portraying Ken as a straightforward villain, instead presenting him as a relatable and emotionally frustrated individual. His breaking point is powerfully conveyed through the uplifting ballad “I’m Just Ken,” emphasizing that he is flawed but more than enough. This beautiful message resonates long after the film concludes. Ryan Gosling’s performance is exceptional, demonstrating his versatility as an actor and his ability to bring depth and humor to this plastic role.
The sky’s the limit for Barbie’s potential at the box office. With the best opening weekend of 2023, surpassing even Super Mario Bros., the film has a real chance of crossing the billion-dollar mark. While we wait for the final verdict, fans can pre-order their favorite “Kenough” products on Mattel’s website, with a release date set for September, just in time for sweater season. Barbie is currently playing in theaters.
Don’t miss out on the “I am Kenough” collection, and check out the Barbie trailer below:
[Trailer]
Sources:
– Barbie & Oppenheimer Deliver Fourth-Biggest Box Office Weekend in History
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
