Times Internet Adopts Unified ID 2.0, Spearheading the Future of Identity Solutions, ET BrandEquity
Times Internet announces its adoption of Unified ID 2.0 (UID2), a revolutionary identity framework designed for the open internet. This cutting-edge identity solution empowers advertisers to deliver highly targeted content by aligning first-party data with audience information within Times Internet’s fully authenticated logged-in dataset. In response to the deprecation of third-party cookies, forward-thinking publishers are …