ThredUp Uses AI to Take Guesswork Out of Secondhand Shopping

ThredUp Uses AI to Take Guesswork Out of Secondhand Shopping

While thrifting has typically demanded consumers be open to some degree of randomness and discovery, ThredUp is using artificial intelligence search capabilities to improve the relevance and exactitude of secondhand shopping. On a call with analysts Monday (March 4) discussing the digital consignment and thrift store’s fourth-quarter and full-year 2023 earnings results, CEO James Reinhart discussed how the company’s new AI-powered …

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