His comedy went viral on TikTok, he did a Netflix special and then broke Ticketmaster – Matt Rife on his sold-out world tour, social media and cancel culture
“It’s a blessing and a curse,” Rife says. “You’re used to the 11 years of not having any work at all, and nobody wanted to give you shows or would come to your shows. So obviously, when something like this happens, you say ‘Yes, yes, yes.’ For Rife, success was slow. Then he went viral …
