Over half of 821mn internet users from rural India: Study |

2024-02-27 07:10 PM by Tyler Fields

BENGALURU: More than half of internet users live in Rural India. Rural India had 442 million active internet users last year surpassing urban India which had 378 million users, showed a report by the Internet and Mobile Association of India and marketing data and analytics company Kantar. In 2023, India had 821 million internet users …

Rural India accounts for 53% of internet consumption

2024-02-27 01:53 AM by Tyler Fields

Rural India has spearheaded internet consumption in India in 2023, with over 53% or 442 million users using the internet for various use cases, according to the latest report by the Internet and Mobile Association of India (IAMAI) in partnership with KANTAR, a digital and analytics company. “The growing internet penetration in India surpassed a …