ReelShort Is Less Like Quibi and More Like ‘Free’ Mobile Games – IndieWire
The hot new trend in entertainment is trashy, (very) short-form soap operas on TikTok. It’s a weird business that has proven lucrative for the Chinese-owned ReelShort. The app specializes in junky romance, revenge, and werewolf stories targeting young women — and their smartphones. It’s working: ReelShort in November actually surpassed TikTok on the Apple Store’s …