The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e. profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported …
Times Internet announces its adoption of Unified ID 2.0 (UID2), a revolutionary identity framework designed for the open internet. This cutting-edge identity solution empowers advertisers to deliver highly targeted content by aligning first-party data with audience information within Times Internet’s fully authenticated logged-in dataset. In response to the deprecation of third-party cookies, forward-thinking publishers are …
New Delhi: India’s digital advertising industry has yet to fully capitalize on the rapid growth of the open internet. Consumers dedicate half their time to the open internet (OI), yet ad spending on this platform accounts for just 15%, compared with a whopping 85% on walled gardens. This translates to a 5.5 times higher ad …