AI Powers User Acquisition—And Mobile Game Publishers Have The Edge

2024-01-21 04:21 PM by Alex Mitchell

publishers—including King and Zynga—that have snapped up data companies to automate UA. TapNation For three decades, splashing the cash on user acquisition (UA) was a strategy mobile game publishers could count on to net valuable players and attract big spenders. The approach worked because the user data that oiled these efficient marketing machines was abundant …

China’s internet giants must step up opening their ‘walled gardens’, state media says, ahead of Tencent flagship game’s return to Douyin

2024-01-17 02:51 AM by Tyler Fields

“In the future, internet companies need to be more open-minded and inclusive to promote truly win-win cooperation in the industry,” the Securities Times article said. Increased collaboration between China’s major internet companies are expected to not only benefit consumers, but help further expand the industry, according to state media. Photo: Shutterstock While China’s gross domestic …