Zapbox iPhone AR headset now works with OpenBrush

Zapbox iPhone AR headset now works with OpenBrush

OpenBrush is now available for the iPhone as a ZapBox app, letting you paint in mixed reality. ”FACTS” OpenBrush on ZapBox Zappar recently announced via an X post that the popular VR painting app OpenBrush is now available for ZapBox, a mixed reality headset that uses your iPhone for the display, processor, and tracking. OpenBrush …

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Reasons Why Consumers Do or Don’t Want to Watch Video on VR Headsets

Reasons Why Consumers Do or Don’t Want to Watch Video on VR Headsets

Note: This article is based on the VIP+ special report “Apple Vision Pro + Entertainment,” available only to subscribers. Video entertainment consumption could be among the most compelling consumer use cases of Vision Pro. But it’s unclear whether consumers will accept VR or mixed reality (MR) headsets as an enjoyable form factor for watching 3D …

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Video Entertainment Is the Main Consumer Draw for Vision Pro

Video Entertainment Is the Main Consumer Draw for Vision Pro

Note: This article is based on Variety Intelligence Platform’s special report “Vision Pro & Entertainment,” available only to subscribers. A majority of U.S. consumers aren’t immediately likely to buy a Vision Pro, Apple’s mixed reality headset released in early February. But for those few who do want the device — as well as among general …

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Apple Vision Pro’s Spatial Persona now moves around

Apple Vision Pro’s Spatial Persona now moves around

The Apple Vision Pro’s Spatial Personas, avatars designed to replicate a user’s facial expressions and hand gestures, have been set loose. The avatars can now roam freely in your virtual space, allowing them to look at, point to, and interact with, various apps over SharePlay. It’s part of Apple’s effort to make hanging out in …

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Vision Pro & Entertainment: A Special Report

Vision Pro & Entertainment: A Special Report

Since the Vision Pro launched in February in the U.S., Apple’s mixed reality headset has drawn mixed reactions from early adopters, in-store testers, consumer tech reviewers, analysts and Mark Zuckerberg. Some consumers have been effusive, enthralled with the immersive experience to the point of tears. Others were underwhelmed or outright uncomfortable. Analysts were similarly split. …

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Samsung’s Answer to Apple Vision Pro Can’t Repeat the Gear VR’s Failures

Samsung’s Answer to Apple Vision Pro Can’t Repeat the Gear VR’s Failures

While the metaverse might have faded into the background, thanks to Apple’s Vision Pro, there’s still growing interest in the “spatial computing” and mixed reality (XR) experiences that are available today. Meta and Apple are already in the game, and in early 2023, Samsung announced plans to release its own XR headset in partnership with …

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Mumbai-based AjnaLens launches High-Performance Spatial Computing for next-gen gaming; All you need to know

Mumbai-based AjnaLens launches High-Performance Spatial Computing for next-gen gaming; All you need to know

AjnaLens, a Mumbai-based company that deals with augmented reality, virtual reality and mixed reality solutions, represented India at the Game Developers Conference (GDC) 2024 in San Francisco, USA. The event saw participation from top tech companies including the giants like Meta and Microsoft, between March 18-22. The company which recently rolled out its AjnaXR headset …

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CycleBar Revolutionizes Virtual Reality with First-Ever VR Indoor Cycling Experience on Xponential+ App

CycleBar Revolutionizes Virtual Reality with First-Ever VR Indoor Cycling Experience on Xponential+ App

Xponential+ unveils the launch of CycleBar onto its groundbreaking XR app for Meta’s Quest 3. (Photo: Business Wire) Consumers Riding into the Future of Fitness Using the Xponential+ VR App on Meta Quest 3 IRVINE, Calif., March 11, 2024–(BUSINESS WIRE)–Xponential+, the digital fitness platform offering thousands of live and demand workouts from Xponential Fitness, proudly …

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