86% of Indian internet users avail OTT entertainment services: IAMAI-KANTAR report
86% of internet users in India, i.e. 707 Mn people, enjoy OTT audio and video services, making it the top use-case for internet in the country. These numbers were revealed by the ‘Internet in India Report 2023’, jointly prepared by the Internet and Mobile Association of India (IAMAI) and KANTAR, the world’s leading marketing data …