American Airlines Eyes 100 Percent Internet Bookings Across All Channels
During a fourth-quarter earnings call this week, American Airlines again reiterated its desire to have 100 percent bookings online. Preferably sooner rather than later. Agency Internet bookings are through the New Distribution Capability (NDC). “We sell our product through the internet. That’s what our customers demand,” American chief commercial officer Vasu Raja said. “That’s how we can …