Amazon founder Jeff Bezos invested in Google challenger Perplexity and it’s quickly jumped in value. Paul Ellis – Pool/Getty Images Given the long list of companies that have tried and failed, challenging Google seems to be a losing proposition. Yet Amazon founder Jeff Bezos recently placed a bet on Perplexity AI, a startup that, despite …
Google rolled out its search generative experience (SGE) in India in August, bringing AI-generated responses and summaries to queries on its popular search engine. Generative AI search promised to provide more effective and engaging results and in-depth overviews. Now, the tech giant is rolling out improvements to its AI search tool in India. Google is …
The advent of AI technology has revolutionized the search experience, making it more conversational in nature. However, with Google and Microsoft incorporating advertisements into their AI experiments without providing an opt-out option, brands are feeling left out and frustrated. Ad buyers suggest that both companies are testing ad placements in their respective AI-powered search features, …