Another day, another independent report ranking T-Mobile ahead of its competition in the cutthroat wireless industry. This time around, the “Un-carrier” is not commended for its market-leading 5G coverage or unrivaled customer care services, instead taking the “US wireless purchase experience” top prize in the latest in-depth J.D. Power study, just as the nation’s now second-largest mobile network operator did for the previous five volumes.
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That includes a general evaluation of online contact with sales representatives, although even during a pandemic that saw many brick-and-mortar stores temporarily close their doors, the overwhelming majority of people surveyed by J.D. Power still opted for offline shopping.
The industry as a whole is continuously improving
Finally, Consumer Cellular continues to tower above Straight Talk and TracFone Wireless in the “non-contract value” section of J.D. Power’s comprehensive study, despite losing four points from February. Its 877 score is still more than enough to keep Straight Talk at bay, as well as completely crush the 843 segment average.
In case you’re wondering, the industry’s overall customer satisfaction in terms of wireless purchase experiences is on the rise, improving by 8 points compared to the same period of last year, thanks mainly to the declining cost of service, as well as the general level of “interactions with phone-based sales representatives.”
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