Spotify will let artists and labels promote songs in recommendations

0

Rather than an upfront fee, labels and artists will pay for the promotions through reduced royalties. They’ll need to agree to “a promotional recording royalty rate for streams in personalized listening sessions where we provided this service,” according to Spotify. The company says that’ll allow artists at every level to promote their music through this option, but it hasn’t confirmed how much lower that royalty rate is.

The feature is subject to Spotify’s usual recommendation practices — it’s not giving artists or labels any guarantees about placement. If it doesn’t think you’ll care about one of these songs, the service won’t recommend it to you. If the track performs well (i.e. few people skip it), Spotify will keep prioritizing it. Otherwise, it’ll pop up less often.

At the outset, the feature will only be switched on for Radio and Autoplay, which plays more music once you’re done with a playlist or album. Spotify says it will gradually test the tool in other personalized features. It’s not a stretch to imagine the platform highlighting flagged songs in Discover Weekly or other playlists down the line.

For the latest tech news and updates, Install TechCodex App, and follow us on Google News,  Facebook, and Twitter. Also, if you like our efforts, consider sharing this story with your friends, this will encourage us to bring more exciting updates for you.

Source

Get real time updates directly on you device, subscribe now.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More