Snoop Dogg And His Son Are Starting A Game Company

Snoop Dogg and his son Cordell Broadus are starting Death Row Games, a studio built to support minority creators developing and publishing within Fortnite via its Unreal Editor. Death Row Games builds on previous business collaborations between the father-son duo.

As Afrotech reported, both Snoop Dogg and Cordell Broadus have conducted business in video games before. Snoop Dogg was a playable character in Call of Duty and Broadus was a creative director on the crypto gaming game Doge Dash. The pair have also collaborated in a variety of tech ventures, such as the NFT comic book SUPERCUZZ and an interactive dessert restaurant collaboration with Food Fighters Universe.

Death Row Games seeks to put underserved creators in creative control, albeit within Fortnite’s tools. “Let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like.” Broadus told Afrotech, “And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”

In other Fortnite news, the new “Fortnite OG” season reset the game to the original arena map from 2018, with new features like sprinting and vaulting intact. The new season broke player count records at launch, with over 44.7 million users joining the fray. It’s unknown how, or if, this season will tie into Fortnite’s broader story. More classic items and vehicles reentered the game on November 9. Epic recently admitted that the Epic Games Store is still not profitable, after five years of operation.