Due to the ongoing pandemic, festivals in India are being celebrated in a different manner than ever. As there is a nation-wide lockdown in the country, it is not possible (nor required) to step out from the home and celebrate the festivals as they were celebrated before because people are said to maintain social distancing. However, there’s still one way to celebrate festivals and that’s online. Keeping this in mind, Snapchat has introduced dedicated lenses for some ongoing festivals.
These new Snapchat lenses will be made available to the users depending upon their region where the festival is taking place. Users can find these lenses by scrolling through the different lenses at the bottom of the Snapchat app. Depending upon the festivals, Snapchat will offer new AR lenses to the users to try and share with their friends to greet them in a different manner.
Snapchat has listed out the different festivals taking place in India starting today. The list includes Vaisakhi which is celebrated in North and West India, Pana Sankranti which is celebrated in Odisha. On April 14, it’s Puthandu which marks the first day of the traditional Tamil calendar. On the other hand, people in Kerala will be celebrating Vishu festival.
Snapchat also considers some festivals which are celebrated in the East. There are also AR lenses to celebrate Rongali Bihu on April 14. Then there’s Pahela Baishakh which will take place in West Bengal and Tripura. These lenses will also have filter effects along with the greeting message. So, if you are residing in any of these mentioned places, you can celebrate these festivals with your friends and family Online via different lenses on Snapchat.
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