Snap Announces Major Upgrades to Snapchat at Partner Summit 2020: Here’s Everything You Need to Know
At the Snap Partner Summit 2020 Snapchat has announced multiple updates to its Snapchat app that brings a host of new features that make use of augmented reality. Out of the announced features, some features are already rolling out to Snapchat users around the world.
With the new update, Snapchat is adding a new camera and augmented reality experiences. The company also announced that it is adding some new developer products and partnerships to enhance the overall user experience.
With the latest update, Snapchat users will be able to navigate through the app using a new ‘Action Bar’ that automatically changes according to what the user is currently doing on the app. Snap Map is also getting a new Places feature that lets users find popular places among other Snapchat users.
Snapchat is also adding an interesting feature called ‘Scan’ that lets users receive contextually relevant AR lenses automatically. To use this feature, one needs to tap and hold the display. Users can also search for lenses using an Explore tab or voice-based commands.
At the Partner Summit, Snapchat claims over 3 million snaps are added to the ‘Our Story’ section in the app daily. These snaps are publicly accessible and form an easier way for others to see what’s going on around them. To make these content more meaningful, Snapchat is also adding ‘Topics’ to make it easier for users to submit their content around various categories.
The company has also introduced a new update to its free desktop application called Lens Studio. The application will allow developers and artists to build and distribute AR-powered lenses on Snapchat.
At the event, the company also announced its fresh deals with Disney, ESPN, NBCUniversal, and others besides several original scripted and unscripted shows meant for Snapchat users.
The company is also adding a new ‘Happening Now’ news section. This section will feature news in a customized format for mobile. To offer this functionality, Snap has partnered with Bloomberg, Reuters, NBC News, BuzzFeed News, ESPN, and others.
Apart from all these features, Snapchat is also adding many health-focused features. ‘Snap Minis’ will allow developers to build tiny HTML5-based utilities within Snapchat for which the company has collaborated with several partners.
As mentioned above, Snapchat has already started rolling some major updates to its users around the world on Android and iOS. The company will roll out all the listed updates to its users in the coming weeks.
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