Singles Day 2020 is already the biggest shopping event in history

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After breaking Black Friday and other sales records last year, Alibaba has doubled down on Singles Day this year by starting the annual sale a full ten days early on November 1 and introducing virtual anchors to answer customer questions on 24/7 livestreams.

The Chinese ecommerce giant holds its 11.11 Global Shopping Festival, or Singles Day as it is widely known, every year on November 11 and last year the event brought in $38bn in sales.

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