Samsung, Sony and LG 4K TVs have a new rival that cannot be beaten on price

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That’s almost Black Friday prices… but all year round.

The Konka H3 is the entry-level model in the range. It ships in 32- and 40-inch screen sizes and starts from $139.99. Next up, the Konka U5 steps up the resolution to Ultra HD (also known as 4K) and brings brighter LEDs and enhanced motion processing to smooth out action on-screen. Finally, the Q7 Pro is the flagship range from Konka.

These add a Quantum Dot filter, similar to the ones found in TCL and Samsung QLED TVs, which promises inky blacks and brighter whites. Q7 Pro offers screen sizes up to 75-inches, which is big enough for most living rooms.

While Konka isn’t a completely new company, it might be worth holding off until the first reviews start to trickle out.

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