Remember When Bruce Willis Supposedly Sold His Deepfake Rights? Not So Fast

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It’s widely known that Bruce Willis officially retired from acting due to a medical condition. At the time, the star’s fans seemed saddened to hear of his personal issues and professional decision though, a report from the past week seemed to indicate that his likeness would live on in future productions. It was said that the 67-year-old actor had sold his deepfake rights to a company that planned to recreate him for future projects. We may want to pump the brakes on all of that though, as it seems that such a deal hasn’t exactly been struck at this point.

The initial report claimed that Bruce Willis had made an agreement with a company known as Deepcake. At the time the news broke, an alleged statement from Willis was shared, and he seemed to be quoted as saying that he liked the “precision” with which his likeness was recreated. However, Willis’ rep released a statement to Yahoo! Entertainment and other news outlets and in it, asserted that the star “has no partnership or agreement” with the company. As of this writing, the technology firm has yet to issue a formal response. 

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