Reliance Retail acquires online home decor firm UrbanLadder

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Reliance Retail Ventures, a subsidiary of India’s largest company Reliance Industries, has acquired a 96% stake in online home decor company UrbanLadder for a sum of Rs.182.12 crore (roughly $24 million). The latest acquisition is the fourth in a series of buy- outs made by the retail giant as part of its digital portfolio expansion. 

This is the fourth deal that Reliance has struck since the company hit the market and raised over Rs.1.65 lakh crores (approximately $22.5 billion) through stake sales in both Jio Mart and Reliance Retail. The company acquired Coimbatore-based Kannan Departmental Stores in March, followed by e-Pharmacy NetMeds and the retail assets of the beleaguered Future Group. The latter deal is currently facing some heat from Amazon, which has sought legal recourse against the move. 

Contours of the UrbanLadder deal

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