Quibi confirms it’s shutting down

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The confirmation comes just a day after Quibi finally launched several TV apps for its service on Fire TV, Apple TV and Android TV, at the same time reports surfaced that its chairman Katzenberg had looked into selling the company’s content library. Quibi tried to make a go of things as a mobile-only video platform, but launching just as the pandemic took hold, any appeal as a $5 per month service you could watch on your phone while waiting in line or commuting just didn’t exist, and its Turnstyle feature never caught on with viewers.

In a press release the company said “Quibi subscribers will receive separate notifications regarding the final date of access to the platform.” There’s no specific date listed for a full shutdown, only that things will wind down “over the coming months.”

Of course, if you’re not quite sure why Quibi failed in six months, look at the 50 States of Fright miniseries it produced for The Marvelous Mrs. Maisel star Rachel Brosnahan, The Golden Arm.

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