Prime Day 2020: here’s how to spot brilliant deals from fake bargains


Amazon plans to hold its annual Prime Day sales event on October 13. Delayed from its usual July launch due to the ongoing public health crisis, Amazon has rescheduled its bargain bonanza one month before Black Friday. Yes, if you’re looking to upgrade to a new flatscreen 4K telly, buy a new games console bundle, get new kit for your kitchen, or makeover the home… there’s never been a better time.

If you’re hoping to get access to the latest deals, discounts and limited-time bargains – you’ll have to follow our instructions to make sure you’re able to take part in Prime Day (without paying for the privilege) here.

If you’re already signed-up and ready to go, you’ll need to make sure you’re able to quickly spot a worthwhile deal… from the duds. Yes, unlike the name of the event suggests, Prime Day will now be held over two days. Between October 13 – October 14, 2020 Amazon will roll-out a number of deals across its ginormous online store. Some of these will last the duration of the 48-hour sales event, others will be limited-time offers which expire after an allotted time, while others will be available with a limited amount of stock.

It can be tempting to assume everything on-sale is available at the best price around, but that’s not always the case.

We’d recommend having a tab handy with CamelCamelCamel loaded-up and ready to go. If you haven’t heard of it before, this free-to-use website tracks product prices on Amazon – so it will always be able to tell you when a price has risen, dropped, or stayed consistent. This is particularly useful on blockbuster sales events, like Prime Day and Black Friday, as it’ll let you know whether the product has ever been cheaper.

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Of course, this doesn’t always matter. If you’re looking to buy a product as a Christmas present – it might not bother you that Amazon has sold the same product for a few quid less in early summer. Especially if you’re shopping for seasonal items, like Christmas decorations, equipment for winter sports, or summer clothing, it’s to be expected that prices change based on the time of year.

However, copy-pasting a URL from a listing on Amazon – including limited-time deals on Prime Day – into CamelCamelCamel can be a quick and easy way to assess whether you’re getting a good deal, the best-ever deal, or a waste of time.

Of course, there are dozens of other options available that offer a very similar service. PriceRunner compares product prices across a range of different online and high street retailers, so you’ll be able to quick assess whether the price on Amazon is comparable to your local Argos, or John Lewis.

Amazon itself offers its Amazon Helper, which is a small web browser extension that compares prices with listings on Amazon when you’re browsing on rival online stores. So, if you’re checking out an item on Currys PC World, you can quickly click on the icon at the top of your Google Chrome or Microsoft Edge browser to see what the same product currently costs on Amazon.

In fact, Amazon is so proud of its price tracking system that it’s currently offering anyone who installs the app £5 off when you spend £25 or more during the Prime Day sales this coming week.

This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This article was written completely independently, see more details here.

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