A popular Podcast app, Pocket Casts has changed its marketing strategy and announced a free edition with its premium subscription plan for the users. The app was previously available as a Premium app and was available for $4 and $10 on the official app stores for mobile devices.
Today, Pocket Casts announced that they are changing the way how they offer their services to the users by introducing Subscription Plan. Well, the Pocket Casts app is now free and you can download the app and explore the music for free with ads.
If you wish to go premium, you will have the option to opt for its premium service by paying $0.99 per month or $10 per year.
The Premium Subscription Service from Pocket Casts is named as Pocket Casts Plus. The Premium service includes desktop access, themes and impressive icons. It also includes 10GB of free cloud storage so that you can download your favorite tracks and can listen to them offline when there’s no Internet connectivity around.
Of course, you can even upload your own video or audio to the platform whenever you want with the 10GB of free cloud storage. If you have already purchased the Desktop app of Pocket Casts, you will get three years of Pocket Casts Plus subscription for free. Yes, you don’t need to buy the subscription plan as you already paid for the app.
The CEO said that the users will be able to listen to the songs and watching the videos even before they release on the other platforms. The same can be used for different media devices. They further said that one-time download fee was antiquated so they have dropped it completely and acquired a new subscription plan.
This is indeed the smart move from the makers of this app as they will gain a number of users since most will change their free edition to premium by paying $0.99 per month if they really like to listen to the podcasts.
Pocket Casts is giving tough competition to Apple’s Podcast and the number of its users are also increasing day by day. Time will tell us more about their move of shifting their premium app to a premium subscription plan.
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