paytm: ‘Gabbar’ makes Paytm ‘change’ its name

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Online payment app Paytm changed its name on its official Twitter account to Binod. The company did this in response to a request from a Twitter user named Gabbar. Requesting Paytm to change its name, Twitter user Gabbar wrote “@Paytm..Can you change your name to Binod? Be a sport. C’mon.”

“Done,” replied Paytm to the tweet.

For those of you wondering who Binod is, it is one of the latest memes doing rounds on social media. The name went viral after a recent video of popular YouTuber Slayy Point.
Titled ‘Why Indian Comments Section is Garbage (BINOD)’, the video takes a dig at types of comments made by Indians online.
The meme has now taken over the internet with many organisations — national and state — using it to creatively send messages to their prospective users. For example, the country’s largest public sector bank State Bank of India (SBI) has tweeted using #Binod to spread awareness about online safety while banking. “Only if everyone behaved like #Binod when online, there would be lesser fraud reports,” says the SBI’s tweet. It also has an image that reads ‘This is Binod. Binod likes sharing his own name on social media, not his bank details’.

“Dear #binod , we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety,” tweeted the Mumbai Police.

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