Panasonic launches new models of washing machines

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Consumer electronics brand Panasonic has expanded its range of washing machines in India. The company has launched 21 new models that include fully automatic and top-load washing machines. The newly launched washing machines come with a starting price of Rs 17,100 and can be purchased at offline stores across the country along with Amazon India website.
The washing machines come with five-star rating. They are equipped with built-in heater technology and Stain Master+ for bacteria elimination. The new range comes integrated with Japanese technology and offers two-way washing. It offers an elegant and durable design.
Panasonic washing machines come powered by Active Foam system and hand wash mechanism ‘designed for washing of delicate garments including the ones with heavy designer work and embroidery’.
The new range comes equipped with in-built eco-friendly solutions like Aqua Spin Rinse, that is claimed to save upto 28% of water consumption and Econavi Technology which the company says helps save 20% water and upto 20% electricity consumption. The washing machines can reuse water up to 23% by detecting wash load volume and water temperature.
The company has also launched a digital marketing campaign #KappdoKiImmunity to promote the new range of washing machines.

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