Beating Samsung and Apple, Chinese phone maker OnePlus topped in premium segment smartphone share in India which rose to 40 percent shared research firm Counterpoint in a recently released report.
The company has a market share of 40 percent while Samsung’s share is 34 percent of the premium segment smartphones in India. Samsung with the highest number of promotions and advertisements across all mediums failed and even its sales of Galaxy S9 drop by 25 percent as compared to last year’s sale of S8.
The research report which took premium segment smartphone in the price bracket of Rs 30000 in Indian market says every new launch of the One Plus phones has witnessed a growing base in the country.
Founder and CEO of OnePlus Pete Lau said that his brand’s exceptional performance in India went way beyond his initial expectations and attributed primarily to two elements – the company’s focus on a single flagship product and its culture of listening closely to the voices of its user community to understand their expectations.
The company has managed to extend its experience by offline stores along with ‘online’ platform at selected locations in India and it has made a huge difference as the customer could visit and check the latest offering from OnePlus.
After the launch of One Plus One around four years ago the company has made a significant mark and good base among premium smartphone buyers in India and the success continued for its One Plus 2, One Plus X and with the launch of One Plus 3 the success rocketed and could be seen till One Plus 6.
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