Netflix now allows profile transfers to any account

Netflix has recently implemented changes to its password sharing policy, resulting in the need for many users to create new accounts. While this was the intended outcome of the operation, it raised concerns about the fate of personalized profiles that users had carefully curated over time. In response to these concerns, Netflix has introduced an update to its feature called Profile Transfer, as reported by Android Authority.

With the Profile Transfer feature, users no longer need to create new accounts. Instead, they can transfer their existing Netflix profiles to another account. This means that all customized recommendations, viewing history, saved games, and settings can be seamlessly moved to a different account.

This exciting update is available to Netflix subscribers worldwide. Once the feature becomes available to your account, you will receive an email notification. To initiate the transfer process, simply go to Netflix’s homepage, hover over your profile icon, and select “Transfer Profile” from the dropdown menu. And if you change your mind, Profile Transfer can be disabled at any time in your account settings.

This feature is particularly beneficial for those who may have lost access to a friend’s account due to password-sharing restrictions. Now, all profile information can be easily transferred to their original account or even someone else’s account if they don’t have one.

Netflix introduced the Profile Transfer feature as part of its efforts to address the backlash against the password-sharing crackdown. Previously, users borrowing Netflix passwords were encouraged to create their own accounts. However, after announcing the crackdown in May 2023, Netflix experienced a significant increase in subscribers in the United States.

As of now, Netflix has a global subscriber count of 232.5 million. The company has acknowledged that over 100 million subscribers worldwide accessed its platform through password sharing in the past. In the United States, approximately 27% of Netflix subscribers shared their accounts with their families. To tackle this issue, Netflix has implemented new rules on password sharing, allowing only those in the same household using the same internet connection to share a family package.

 

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