Lil Nas X’s Roblox concert was attended 33 million times

0

Lil Nas X performed to an audience of millions across two days and four shows this weekend, playing in a setting that literally made him larger than life: the hit kids game Roblox. The shows gathered 33 million views in total across the performances, which started on Saturday afternoon and wrapped up with a surprise encore performance on Sunday, Roblox told The Verge. The identical shows starred a motion-captured incarnation of Lil Nas X, styled to fit in with a world that shifted to match each of the four songs he performed.

It’s a huge number for Roblox, and it puts the game’s ability to hold a concert up there with Fortnite. In April, Fortnite hosted a similarly impressive performance from Travis Scott that drew 45.8 million viewers across five shows. Scott’s show had 27.7 million unique attendees; Roblox didn’t announce a unique viewership figure.

There’s more to come from Roblox. The company sees virtual concerts as a new way to give its players a chance to hang out and for the game to stay relevant as those predominantly young players get older. Lil Nas X is a big artist to kick things off, but his success suggests Roblox was right to think it can become a new space for music.

Image: Roblox

FOLLOW us ON GOOGLE NEWS

 

Source

Get real time updates directly on you device, subscribe now.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More