Microsoft’s announcement that its next generation would be called Xbox Series X and Series S got some amount of ribbing–what if people confuse it with the current-gen Xbox One X and One S? Now as the console preorders go live, there’s at least some indication that the naming scheme is leading to mistaken purchases.
According to Amazon’s “Movers & Shakers” chart in the video games category, Xbox One X sales are up 431% as of the time of writing. These kinds of percentage-based charts can be misleading, but that kind of sudden surge at least suggests that some consumers may be buying the system by mistake, intending to preorder the next-gen console. This is speculation, however, so we can’t make definitive conclusions.
There is no similar surge for Xbox One S on the charts. If product confusion were at issue it seems that may be happening too, as customers mistake the One S for the similarly named Series S.
Microsoft, for its part, is trying to simplify the whole idea of generations by emphasizing its consoles as simply Xbox, with the different series acting as model names like phones. That also appears to be a big reason for its Smart Delivery push, to simplify the end-user experience without a lot of futzing over different console configurations.
Meanwhile, the preorders for Xbox Series X and Series S received better messaging than the PlayStation 5, but the situation was still a mess. We’re keeping an eye on the preorder situation and updating our Xbox Series X and Series S preorder guide as stock becomes available, so keep an eye on it if you’re still looking to buy one. Or just catch up with everything we know about the Xbox Series X/S.
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