Per the publication, the iPhone 12 mini will cost KRW 850,000 (~$738) in South Korea. In comparison, last year’s iPhone 11 was launched at KRW 990,000 (~$860) in the country.
Unsurprisingly, Samsung is the largest smartphone seller in South Korea, and it enjoys a comfortable lead over other brands.
Apple wants a slice of South Korea’s growing 5G market
Historically, South Korea has never been a priority for Apple and iPhones are usually launched in the country a month after their initial release.
The report also claims that the iPhone 12 will have a price tag of KRW 990,000 (~$860) on Samsung’s home turf.
The iPhone 12 Pro is expected to start at KRW 1.3 million (~$1,129) and the iPhone 12 Pro Max will apparently cost KRW 1.5 million (~$1,303) in its entry-level configuration.
South Korea was the first country to roll out commercial 5G networks with the help of its three major carriers – SK Telecom Co., KT Corp., and LG Uplus Corp. At the end of August, it reached 8.65 million 5G subscribers. This number is forecasted to rise to 10 million by the end of the year.
Apple seemingly wants to use South Korea as a testing ground for its first 5G iPhones. The latest report also claims that the aforementioned telecommunication companies have been covertly testing the iPhone 12 since August.
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